Challenge
WAVE, a women-led, action-oriented grassroots political organization, approached FG Studios seeking a creative partner to boost visibility, elevate design quality, and build long-term donor trust. While the organization had a powerful mission and fast-growing support base, they lacked a cohesive visual identity and creative infrastructure to present themselves as a polished, high-impact player in the advocacy and fundraising space. Their team needed a reliable creative partner who could deliver fast, mission-aligned solutions — and grow with them.
Our Approach
Referred directly by a friend to WAVE’s VP (now President), FG Studios stepped in to:Define a clean, values-driven brand aesthetic aligned with WAVE’s mission of progressive ethics, dignity, and human rights.Lead conceptual design and creative direction for all public-facing fundraising efforts, from major donor appeals to online events.Create donor communications and digital collateral that could compete visually with national advocacy groups.Deliver custom design systems for merch, social assets, branded giveaways, and downloadable resources.Provide ongoing brand and marketing consulting to WAVE’s leadership as the organization evolved — including support during their founder’s congressional run.Collaborate closely with the new President (formerly VP) to build evergreen and seasonal fundraising assets.
Services Delivered
| Category | Details |
|---|---|
| Brand Strategy | Visual identity, voice refinement, values alignment |
| Fundraising Campaigns | Annual donor appeals, themed events, holiday giving |
| Digital Design | Email assets, social graphics, motion concepts, CTA buttons |
| Print & Merch | T-shirt designs, posters, postcards, yard signs, sticker campaigns |
| Consulting | Marketing & branding advice to WAVE’s leadership and partner campaigns |
| Creative Direction | Full concepting for each new campaign and design output |
Results
- Professionalized WAVE’s visual identity, allowing the org to grow its donor and supporter base with confidence.
- Strengthened brand trust with compelling visuals and consistent messaging.
- Developed merch and fundraising collateral that elevated visibility during elections and campaign seasons.
- Retained as WAVE’s go-to design studio, with repeat project cycles year over year.
- Now provides consulting and branding support for entrepreneurial ventures led by WAVE leadership.
Why It Matters
Our work with WAVE highlights FG Studios’ ability to partner with mission-driven grassroots organizations, delivering professional-grade creative support that doesn’t compromise authenticity or urgency. In the fast-moving world of political advocacy, we’ve helped WAVE remain agile, polished, and consistent — growing from a grassroots movement into a respected brand that inspires action, trust, and participation.
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Let’s build creative that makes people act.
