Overview
Translating complex funding into “FutureSmart” narratives for 170+ countries.
Services
Global Strategic Communications: Defining a brand voice—Empowering, Inclusive, and Optimistic—to humanize complex trillion-dollar funding mechanisms.
Digital Transformation (UX/UI): Architecting the transition from legacy Drupal systems to a high-fidelity, SharePoint-based VF Hub Intranet for internal and external collaboration.
360° Content Strategy: Developing diverse content pillars, including Leadership Spotlights, Story Packages (e.g., Colombia Series), and Edu-tainment to showcase results at scale.
International Brand Management: Standardizing branding through PPT and Word toolkits to ensure consistency across funds like the GEF, GCF, and Adaptation Fund.
Social Leadership Strategy: Executing on-the-spot LinkedIn and Twitter/X campaigns for leadership to release funding metrics that impact over 170 countries.
In Brief
The UNDP Vertical Fund (VF) Hub is the “funding cabinet” for humanity’s greatest challenges—climate action, gender equality, and economic recovery. However, the scale of this work was often obscured by complex corporate structures and fragmented digital presence. Since 2024, FG Studios has served as the creative engine behind a massive Institutional Brand Build. We didn’t just design a website; we created a cohesive cultural brand for the VF Hub that allows it to speak with authority and empathy across Asia, Africa, LATAM, and Small Island Developing States (SIDS).
What We Did
- Architected the “Hub” Ecosystem: Designed the core wireframes and structure for the new VF Hub Intranet, featuring interactive maps and a centralized Resource Center to link global stakeholders.
- Standardized Global Toolkits: Created a repository of standardized Word & PPT templates, enabling global teams to maintain a “unified front” while navigating heavy corporate roadblocks.
- Engineered Portfolio Storytelling: Developed high-impact story packages—like the Colombia series—that demonstrate cross-thematic collaboration and leveraged non-VF funding.
- Modernized the Digital Interface: Proposed and executed advanced web edits, including a high-fidelity “reel” (similar to the UNDP Nature Hub) and 3-flip card animations for partner engagement.
- Orchestrated Leadership Presence: Managed the digital profiles for leadership (e.g., @PradeepUNDP), using social channels to release major metrics that define the Trillion Dollar Moonshot.
Impact & Results
Our work gave the VF Hub a “Visual Soul,” proving that a micro-agency can manage the “macro” needs of a global development organization.
- Global Digital Migration: Successfully mapped the internal transition to a digitally native SharePoint environment.
- 170+ Country Reach: Delivered branding and content that resonates across a global operating network of 170+ territories.
- Portfolio Synergy: Unified the diverse funds (GEF, GCF, GBFF, etc.) under one cohesive visual identity for the first time.
- Institutional Trust: Successfully navigated the rigorous brand guidelines of the UN system while delivering bold, optimistic creative that broke through corporate “noise”.
Why It Matters
Working with the UNDP requires more than design; it requires Global Diplomacy. By handling everything from intranet wireframes to high-level stakeholder toolkits, FG Studios proved it could bridge the gap between “heavy corporate structure” and “human impact.” We turned a funding cabinet into a global movement for change.
From global moonshots to local cultural pulses.
