Overview
An institution hosting live, world-class jazz in an elegant listening room, complemented by American, Cajun, and Creole cuisine, signature cocktails, and creating a complete experience.
Services
Marketing Strategy & Campaign Management: Strategic oversight of nightly show promotions and high-stakes seasonal events.
Email Marketing (Weekly & Seasonal): Management of large-scale distributions (over 1.3M emails in Q1 2025) with a focus on audience segmentation.
Social Media Content & Paid Ads: High-fidelity reel production and targeted Meta ad buying to drive ticket conversions.
Creative Direction & Graphic Design: Production of custom brand assets, motion graphics, and video editing for a premium digital presence.
TV Screen & Onsite Visuals: Coordination of environmental branding and venue-specific motion assets.
Event Branding: Bespoke visual systems for specialized activations, such as the Latin Dance Party.
Website Support & UX Coordination: Ongoing landing page optimization and mobile UX cleanup to ensure frictionless ticketing.
In Brief
The Jazz Kitchen is an Indianapolis icon where world-class jazz meets a high-end culinary experience. However, managing the sheer volume of a nightly performance schedule requires a digital engine that never stops. Since 2023, FG Studios has served as the agency of record, transforming the venue’s digital presence from standard event listings into a curated, high-performance brand. We handle the full spectrum of marketing—from artist coordination to advanced reporting—ensuring the Kitchen remains the “must-visit” destination in the Midwest.
What We Did
- Engineered the Nightly Pulse: Built a year-round marketing calendar that balances nightly show visibility with long-term brand equity.
- Optimized the Box Office: Leveraged 360° digital marketing and targeted ad spend to drive record ticket sales, particularly for early-night shows.
- Cultivated Digital Intimacy: Managed a massive email ecosystem, sending over 1.3 million emails in Q1 2025 alone while maintaining a healthy 19.9% open rate.
- Prioritized High-Engagement Content: Focused on video strategy, achieving a 6.38% engagement rate on Reels, significantly outperforming standard posts.
- Unified Venue Branding: Designed a seamless visual ecosystem—from TV screens and onsite menus to the Latin Dance Party identity.
- Strategic Reporting & Oversight: Provided detailed quarterly performance comparisons across website analytics, social media, and paid media to identify growth areas like late-night show conversion.
Impact & Results
Our partnership transformed The Jazz Kitchen’s digital output into a performance-driven sales tool.
- 1.3M+ Emails Sent in Q1 2025 with a 19.9% open rate.
- 6.38% Reel Engagement Rate, proving the effectiveness of our video-first strategy.
- 309,000+ Total Impressions in Q1 2025, ensuring massive brand visibility.
- Sold-out status for marquee multi-day events throughout the 2024–2025 seasons.
Why It Matters
FG Studios doesn’t just market shows; we manage the energy and data of an institution. By providing transparent reporting on everything from website user trends to ad-spend efficiency, we empowered The Jazz Kitchen to thrive in a competitive market while allowing their team to focus on the stage and the table.
See how we use this same data-driven approach to sustain a legacy.
