Overview
An organization that uses systemic advocacy and legal litigation to expand healthcare access and promote health equity for Florida’s most vulnerable populations.
Services
- Institutional Branding & Digital Strategy: Repositioning FHJP from a static resource to an action-oriented advocacy platform.
- Information Architecture: Designing a dual-navigation system separating advocacy tools from audience pathways to separate organizational identity from community-specific advocacy.
- Inclusive Digital Architecture: Creating a mobile-friendly, accessible hub for vulnerable populations, including seniors, the LGBTQ+ community, and immigrants.
- Storytelling for Advocacy: Integrating the “Stories Project” to humanize litigation and policy data for media and policymakers.
- Strategic Project Management: Orchestrating a large-scale content migration of legal toolkits, reports, and case files.
In Brief
The Florida Health Justice Project (FHJP) is a critical voice for health equity, using litigation and policy advocacy to protect the most vulnerable Floridians. However, their extensive library of resources was difficult to navigate, often burying the very tools advocates and funders needed most. FG Studios was brought in to overhaul the digital experience. We didn’t just redesign a website; we built a digital powerhouse for justice that clearly demonstrates impact to funders while providing immediate, actionable resources to those fighting for their healthcare rights.
What We Did
- Architected for Impact: Developed a dual-navigation system that allows users to find help by Advocacy Tool (like Litigation) or by Community (such as Maternal or Elder Health).
- Humanized the Data: Seamlessly integrated “Real-Life Stories” into legal pages, ensuring that every policy brief is backed by the human experience it affects.
- Engineered Funder Transparency: Created dedicated sections for major advocacy tools to clearly show funders—like NHeLP—exactly how their support translates into settlements and success.
- Simplified the Complex: Modernized the visual language with concise messaging (headers under 8 words) and mobile-optimized layouts for advocates in the field.
- Managed the Migration: Systematically moved years of archives into a new, intuitive structure, ensuring that critical “Know Your Rights” guides remained live and accessible.
Impact & Results
Our work provided the visual and strategic clarity required to sustain a state-wide advocacy movement.
- Fundraising Ready: Created a streamlined system for documenting work, making it easier for FHJP to demonstrate ROI to major donors and philanthropists.
- Mobile-Friendly Access: Significantly improved accessibility for consumers and advocates accessing the site via mobile devices during the Medicaid “Unwinding” period.
- Resource Centralization: Unified disparate litigation files, stories, and policy reports into a single, cohesive digital identity.
- Action-Oriented Engagement: Implemented “Current Calls to Action” across community pages to drive immediate public response to healthcare threats.
Why It Matters
By handling the complex logistics of this overhaul, FG Studios provided the FHJP team with the peace of mind that their mission is being communicated clearly. We turned a library into a weapon for health justice, allowing leadership to focus on the courtroom while we managed the digital front.
“For a legal advocacy group, the website isthe work.”
In 2026, FG Studios continues to support FHJP through monthly website development, digital strategy, and Giving Tuesday campaign deployment.
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