I have been an Art Director and Graphic Designer for over 15 years, an exciting career with roots in the entertainment and music industry. What started as designing New York Times ads for Keith Jarrett and Sting, brought opportunities and experiences to my life that I had only dreamed of as a little girl in my native Panama. Back then, I grew up watching an amazing artist create pieces of art from bulks of iron to raise a family, and he never called it a craft. My father was my first art mentor and he never knew it.
After years of successfully directing photoshoots, packages, and brand campaigns for Top 50 Billboard performers and lifestyle brands like HGTV®, Jazz at Lincoln Center, Spotify®, Apple music, I fell in love with data-driven creative and brand development. The influence of design in human behavior. Today, as a freelance and collaborator, I enjoy working with a team of female freelancers to expand the services we offer. I take pride to have created living, breathing branding, distinguished visuals, applying research and strategy to every piece of content designed.