Challenge:
As the nonprofit behind Indy Jazz Fest, the Indianapolis Jazz Foundation (IJF) needed a creative partner who could elevate their annual festival into a cohesive cultural brand—one that honored jazz history, supported local and global talent, and inspired year-round engagement from donors, audiences, and partners. With limited internal marketing resources, they needed an agency that could handle full-spectrum creative and strategic execution.
FG Studios’ Solution:
Now in its third year as IJF’s creative partner, FG Studios has delivered an integrated solution that includes:
- Brand Refresh: Modernizing the visual identity and storytelling.
- Web Design & UX Strategy: Enhancing indyjazzfest.net for better ticketing, SEO, and usability.
- Email Campaigns: Dozens of Mailchimp campaigns with segmented lists and A/B testing.
- Social Media Strategy & Content: Monthly calendars, reels, artist promos, and more.
- Paid Media Management: Four Meta ad bundles segmented by theme and audience.
- Print & Environmental Design: OOH banners, VIP passes, brochures, signage.
- Video & Motion Assets: Event recaps, promo clips, and branded animations.
- Team Coordination: Cross-functional planning with PR partners, venues, and sponsors.
Impact:
- Increased ticket sales year-over-year.
- 20%+ open rates on segmented email campaigns.
- Record engagement on social platforms during 2024 Fest.
- Expanded brand recognition through unified creative and messaging.
- Stronger donor base from performance-driven email campaigns.
- Enhanced infrastructure for future grant writing and strategic growth.
Conclusion:
FG Studios didn’t just market a festival. We helped build a year-round platform for celebrating Indiana’s jazz legacy, engaging communities, and growing the reach of the Indianapolis Jazz Foundation through strategic, data-driven creative work.
